SeedToScale | Curated by Accel

INSIGHTS #70: Future of Beauty and Personal Care: Tracking the evolution of the category in India

Episode Summary

Darpan S, CEO of MyGlamm speaks to Anand Daniel about the 'Future of BPC' in India

Episode Notes

From lipsticks to hair care to bath and body -- there’s little to nothing that the average shopper cannot find that covers all beauty and personal care needs. And what’s more, the shopper can browse through multiple brands within the same unified platform.

It is to talk about this vision that I am joined today by Prashanth Prakash, senior partner at Accel and the man behind the glam himself -- Darpan Sanghvi, CEO and co-founder of MyGlamm, India’s fastest growing direct-to-consumer beauty brand. 

MyGlamm is one of our more recent investments in the beauty and personal care (BPC) segments that has seen tremendous success with its house of brands model and direct-to-consumer (D2C) business approach. 

It was enervating to hear Darpan’s unique take on the growing BPC market from an entrepreneurial perspective, along with Prashanth's keen and experienced insights into the burgeoning business. 

In this episode we discussed everything from MyGlamm’s journey, building a scalable beauty company using technology, the challenges and opportunities of the Indian market, tackling the COVID-19 crisis, leveraging social media, creating a data engine, and more -- all while keeping an eye on the offline sales game as well. 


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